The past few years has seen the energy bar category flooded with new competition. Declining sales and pressure from major retailers sparked a complete rebranding and the addition of new sizes and flavours.
Previously, the brand’s bright yellow packaging stood out on the shelf but as we reviewed the competition and the changing marketplace, we recommended a sleek, black design intended to convey elegance and quality.
As we presented the new designs to major retails across Canada they were thrilled before the products had even hit shelves. The product line has grown to 8 different flavours, and as the new packaging is being rolled out to stores, sales have rebounded sharply back into positive growth.
“Excellent work on the new package, 5 stars gentlemen!” – Allan Maddox, Co-owner, ProSnack Natural Foods