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Elevate Me Packaging Redesign

Category
Packaging, Print Design
About This Project

The past few years has seen the energy bar category flooded with new competition. Declining sales and pressure from major retailers sparked a complete rebranding and the addition of new sizes and flavours.

Previously, the brand’s bright yellow packaging stood out on the shelf but as we reviewed the competition and the changing marketplace, we recommended a sleek, black design intended to convey elegance and quality.

As we presented the new designs to major retails across Canada they were thrilled before the products had even hit shelves. The product line has grown to 8 different flavours, and as the new packaging is being rolled out to stores, sales have rebounded sharply back into positive growth.

“Excellent work on the new package, 5 stars gentlemen!” – Allan Maddox, Co-owner, ProSnack Natural Foods

Beautiful, inspired design.

Client love

  • "Love working with the team at SIX12! It truly is a partnership and they approach every project with a fresh perspective and provide consistent results regardless of deadline or budget."

    Ron Thompson
    Mac's Convience Stores, Western Division - Marketing Manager
    Location – Calgary, AB

  • "The latest on-line contest created and managed by SIX12 saw a 30% increase in Froster sales over last year."

    Ron Thompson
    Mac's Convience Stores, Western Division - Marketing Manager
    Location – Calgary, AB

  • "The Flip the Lip campaigns were a huge success for Mac's. Across the board, our numbers exceeded all expectations as we surpassed all of our measures. A HUGE thank you to the entire team for making this one of our best consumer and sales promotions ever."

    Hina Main
    Mac's Convenience Stores, Central Division - Marketing Supervisor

  • "They consistently find and offer fresh solutions, never shy about exploring new mediums. I would strongly recommend this team to any organization."

    Kay Barter
    Golden Boy Foods - Manager, Sales Marketing & Planning
    Overwaitea Food Group - Manager, Corporate Brand Development

  • "Vern and his team had both the strategic insights as well as the necessary tactical execution and horsepower that were key components to the success of the launch of Hovik."

    Mike Longhi
    Senior Vice President

  • "constantly amazed at the high level of service that their team offers to their clients"

    Shawn Dery AHC
    General Manager of McGregor & Thompson Hardware Ltd.

  • "Consistently, their ideas were fresh and spot on."

    Dave Long
    President of Alliance Sales Corp.

  • "SIX12 listened to us, helped us define our goals and provided an in-depth solution for our branding."

    Alan Maddox
    Owner, Prosnack Natural Foods Inc.

  • "We used SIX12 in our previous company and they were our first phone call when we needed help in our new company. We would recommend them to anyone."

    Jim Pratt
    Owner, Prosnack Natural Foods Inc.

  • "They are easy to work with, excellent listeners, and very mindful of ever-shrinking budgets."

    Kay Barter
    Golden Boy Foods - Manager, Sales Marketing & Planning
    Overwaitea Food Group - Manager, Corporate Brand Development

  • "SIX12 was more like an in-house marketing department rather than a contract consultant, and that made the process much more effective and timely."

    Mike Longhi
    Senior Vice President

  • "Very professional and genuinely creative. I recommend SIX12 to all my associates."

    Michael A. Isabelle
    President of A.R.C. Products Inc.

  • "their continued guidance throughout the process was significant in keeping us on track with the objective and on budget"

    Shawn Dery AHC
    General Manager of McGregor & Thompson Hardware Ltd.

  • "they were proactive and attentive to our needs in a timely fashion"

    Dave Long
    President of Alliance Sales Corp.

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