This is our 4th iteration of the Mac’s/Circle K Flip the Lip Contest, which continues to grow in size and popularity every year! Over 2.4 million bright green Froster contest cups were printed — each with either an instant win prize, or an online entry code that gave participants a chance at larger weekly prizes. With thousands of entries every day during the contest, Flip the Lip continues to be an enormous success!
SIX12 created extensive in-store and exterior POP (Point of Purchase) materials, the responsive contest microsite with full database, the custom printed contest cup, and an intense cross-platform social media campaign. We also provided statical reports, code generation, customer service, and prize fulfillment throughout the contest period.
“The Flip the Lip campaigns were a huge success for Mac’s. Across the board, our numbers exceeded all expectations as we surpassed all of our measures. A HUGE thank you to the entire team for making this one of our best consumer and sales promotions ever.”
— Hina Main, Marketing Manager, Mac’s Central