Call 604-525-8884
Mac's/Circle K Flip the Lip Contest

Category
Contests, Print Design, Social, Web
About This Project

This is our 4th iteration of the Mac’s/Circle K Flip the Lip Contest, which continues to grow in size and popularity every year! Over 2.4 million bright green Froster contest cups were printed — each with either an instant win prize, or an online entry code that gave participants a chance at larger weekly prizes. With thousands of entries every day during the contest, Flip the Lip continues to be an enormous success!

SIX12 created extensive in-store and exterior POP (Point of Purchase) materials, the responsive contest microsite with full database, the custom printed contest cup, and an intense cross-platform social media campaign. We also provided statical reports, code generation, customer service, and prize fulfillment throughout the contest period.

“The Flip the Lip campaigns were a huge success for Mac’s. Across the board, our numbers exceeded all expectations as we surpassed all of our measures. A HUGE thank you to the entire team for making this one of our best consumer and sales promotions ever.”
— Hina Main, Marketing Manager, Mac’s Central

Beautiful, inspired design.

Client love

  • "Love working with the team at SIX12! It truly is a partnership and they approach every project with a fresh perspective and provide consistent results regardless of deadline or budget."

    Ron Thompson
    Mac's Convience Stores, Western Division - Marketing Manager
    Location – Calgary, AB

  • "The latest on-line contest created and managed by SIX12 saw a 30% increase in Froster sales over last year."

    Ron Thompson
    Mac's Convience Stores, Western Division - Marketing Manager
    Location – Calgary, AB

  • "The Flip the Lip campaigns were a huge success for Mac's. Across the board, our numbers exceeded all expectations as we surpassed all of our measures. A HUGE thank you to the entire team for making this one of our best consumer and sales promotions ever."

    Hina Main
    Mac's Convenience Stores, Central Division - Marketing Supervisor

  • "They consistently find and offer fresh solutions, never shy about exploring new mediums. I would strongly recommend this team to any organization."

    Kay Barter
    Golden Boy Foods - Manager, Sales Marketing & Planning
    Overwaitea Food Group - Manager, Corporate Brand Development

  • "Vern and his team had both the strategic insights as well as the necessary tactical execution and horsepower that were key components to the success of the launch of Hovik."

    Mike Longhi
    Senior Vice President

  • "constantly amazed at the high level of service that their team offers to their clients"

    Shawn Dery AHC
    General Manager of McGregor & Thompson Hardware Ltd.

  • "Consistently, their ideas were fresh and spot on."

    Dave Long
    President of Alliance Sales Corp.

  • "SIX12 listened to us, helped us define our goals and provided an in-depth solution for our branding."

    Alan Maddox
    Owner, Prosnack Natural Foods Inc.

  • "We used SIX12 in our previous company and they were our first phone call when we needed help in our new company. We would recommend them to anyone."

    Jim Pratt
    Owner, Prosnack Natural Foods Inc.

  • "They are easy to work with, excellent listeners, and very mindful of ever-shrinking budgets."

    Kay Barter
    Golden Boy Foods - Manager, Sales Marketing & Planning
    Overwaitea Food Group - Manager, Corporate Brand Development

  • "SIX12 was more like an in-house marketing department rather than a contract consultant, and that made the process much more effective and timely."

    Mike Longhi
    Senior Vice President

  • "Very professional and genuinely creative. I recommend SIX12 to all my associates."

    Michael A. Isabelle
    President of A.R.C. Products Inc.

  • "their continued guidance throughout the process was significant in keeping us on track with the objective and on budget"

    Shawn Dery AHC
    General Manager of McGregor & Thompson Hardware Ltd.

  • "they were proactive and attentive to our needs in a timely fashion"

    Dave Long
    President of Alliance Sales Corp.

  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image