This is our 4th iteration of the Mac’s Flip the Lip Contest, which continues to grow in size and popularity every year! Over 1.9 million bright green Froster contest cups were printed — each with either an instant win prize, or an online entry code that gave participants a chance at larger weekly prizes. With over 130,000 entries during the contest this year, Flip the Lip continues to be an enormous success!
SIX12 created extensive in-store and exterior POP (Point of Purchase) materials, the responsive contest microsite with full database, the custom printed contest cup, and an intense cross-platform social media campaign including a Twitter Chat event. We also provided statical reports, code generation, customer service, and prize fulfillment throughout the contest period.
“The Flip the Lip campaigns were a huge success for Mac’s. Across the board, our numbers exceeded all expectations as we surpassed all of our measures. A HUGE thank you to the entire team for making this one of our best consumer and sales promotions ever.”
— Hina Main, Marketing Manager, Mac’s Central