STRIDE Crunch Reactor Gum Launch

Category
Contests, Social Media
About This Project

Mondelez wanted to launch their new STRIDE Crunch Reactor Gum into the market in a big way! Four social media posts with increasingly intense entry “asks” were created using the sassy STRIDE Gum Spokes-mouth and vibrant, unusual graphic combinations. Initially, it was a simple comment for a chance to win, followed by a “tag your friend”, post a photo, and lastly use STRIDE Gum in a photo or video.

Beautiful inspired design.

Client love