Turn attention into action.
Rules. Compliance. Entry mechanics. Prize fulfillment. Customer support. Data capture. We do all of it — in-house, from brief to wrap report — so you can focus on the campaign, not the machinery behind it.
THE PROBLEM WE SOLVE
Running a contest sounds straightforward until the legal review lands, the entry platform needs a custom build, the prize fulfillment partner wants a separate contract, and the support tickets start arriving.
Most agencies manage this by handing off the hard parts. We don’t. Every piece of a SIX12 contest from strategy, rules, platform, fulfillment, support, to data is handled by the same team that took your brief.
No hand-offs. No surprises. No vendors you’ve never met.
Contests & Promotions
Drive real business goals — not just entries.
Every contest we design starts with a question: what business goals are you trying to achieve? Brand awareness? Email list growth? Retail traffic? New customer acquisition? Enhance customer preference data? We build the mechanics around your answer — not around a template.
We handle it all:
- Concept & strategy development
- Rules, legalities & Canadian data privacy compliance
- Method of entry (web, social, POS, app, SMS, and more)
- Winner selection & prize fulfillment
- Customer support throughout
Formats we work with:
Instant Win • Photo/Video Contests • SMS Entry • Skill-Based Games • Sweepstakes • Anything else you can dream up!
Digital Games & Gamification
Keep them playing. Keep them coming back.
A well-built promotional game does something a contest alone can’t: it creates a reason to return. Not once, but repeatedly — building habit, brand recall, and a growing pool of first-party data with every play.
Building a cost-effective, high-performing digital game requires both strategic insight and technical depth. We bring both, and we’ve delivered hundreds of millions of game plays across programs that run season after season.
What we build:
- Custom themed interactive promotional games
- Spin-to-win wheels
- Branded quizzes & trivia
- Instant win games
- Leaderboards & reward programs
- Augmented reality experiences
Every Contest & Game we build is:
Mobile-optimized
CRM & data-capture ready
Reward-integrated (coupons, entries, prizes)
Tracked and reportable
Our process is collaborative. We share concept directions and gamification best practices with you upfront — so you’re never guessing what you’re getting.
After the campaign ends
Every entry, every play, every interaction generates a permission-based data point. We help you capture and legally structure that data so it doesn’t disappear when the campaign wraps — feeding directly into your CRM and setting up re-engagement opportunities that extend the program’s value well past the prize draw.
See how we turn campaign data into lasting customer relationships.
First-Party Data & CRM Marketing
Get Started
Ready to power up your digital presence?