Most media buyers guess. Yours doesn’t have to.
Every agency can buy media. The difference is what the buy is built on. When SIX12 runs your promotions, we already know who entered, who clipped the offer, who redeemed, and who came back — so your media targets real purchase behavior instead of a platform’s guess about who might care.
Paid media, powered by data you already own.
We don’t target people who look like your customers.
We target your customers.
Standard targeting rents a lookalike audience built on someone else’s assumptions. We build audiences out of your first-party data — and the segments get specific:
- “Clipped” the offer, never redeemed
- Entered the contest, bought once
- Lapsed buyers of the SKU you’re promoting
- Your best customers, ready for the next launch
Then we activate them across social, search, and programmatic.
That’s not a segment we rented. It’s your data, working.
Every campaign makes the next one sharper
Most media plans start from zero each time. Yours doesn’t. Performance data flows back into your CRM, so every campaign teaches the next one who to reach and what moves them.
Paid social, programmatic display, SEM, retargeting, geo-targeted promotions — the tactics are the same ones everyone offers. What’s different is what’s underneath them, and where the results go when the campaign ends.
Flexible, scalable, and tracked to outcomes that matter: entries, redemptions, sign-ups, sales.
Stop renting your audience
Media should do more than appear. It should build something you keep. Every dollar you spend with SIX12 reaches people you know — and leaves you knowing more about them than you did before.