The offer gets them in.
The program keeps them coming back.
A digital coupon drives a transaction. A loyalty program builds a relationship. The best programs do both by using targeted offers and reward mechanics to generate the kind of repeat engagement that turns occasional buyers into genuine brand advocates.
SIX12 designs and operates programs across the full spectrum: from single-campaign digital coupon mechanics to multi-season loyalty platforms with points engines, tiered rewards, and CRM-connected customer profiles. If you’re ready to stop renting your audience and start owning it, we can build the program that gets you there.
Digital beats paper. Every time.
Paper coupons still move product, but they don’t move the needle on anything else. No customer data. No personalization. No way to know who redeemed, when, or why.
Digital coupon and loyalty programs deliver on every measure paper can’t:
Individual-level redemption data: know exactly who responded, when, and through which channel
Personalized offer delivery: serve different offers to different customer segments based on behaviour
Location and time triggers: activate offers based on proximity to store, time of day, or purchase history
Real-time reporting: track redemptions, drop-off points, and campaign ROI as it happens
CRM integration: feed every interaction directly into your customer data stack for future activation
Not just coupons:
Insights that grow your business
Unlike traditional coupons (or *gasp*, no coupons), a digital couponing campaign captures data right down to the individual user. This allows for the personalization of offers and future marketing based on each consumer’s behaviour and preferences, which in turn drives further affinity and sales growth.
Let’s take Jason, for example. Jason loves milkshakes. In fact, we know from his occasional visits that he loves chocolate milkshakes, and we know he always buys them on weekends. We also know that Jason likes chicken, only orders one meal, and doesn’t come in at night. Well, now we know how to personalize marketing messages and product offers for Jason in a way that captures his attention, keeps him coming back, and optimizes his profitability. And we can use AI and Business Intelligence rules to quickly and easily personalize marketing for all your customers.
Imagine what you could do with the right data insights for your business! Whether it’s pet food, automotive maintenance, hair or nail salons, or something entirely different, a personalized message will set you apart and drive growth in highly competitive categories.
It’s easier than you think
Developing a digital couponing program is easier than you think (maybe because we’ve done so many).
Our first step is to define what we are trying to achieve via a discovery session. We get laser-focused on the KPI that we’re going to help you deliver on.
After that, we share the recommended approach and map out things like the consumer journey, and dig into operational considerations to determine how best to set the program up.
We then make strategic recommendations around offers, determine the right promotional plan, put in place the legal and logistics frameworks to get the program up and running for you, then measure results and adjust accordingly.
It’s that easy. Let’s go!!
What are you waiting for?
If you’re ready to welcome some new fans to your brand, let’s talk. You’ll be pleasantly surprised at what we can do for you, and the ROI of a well-run program. Consumers love value more than anything. Let’s open the doors with a digital couponing campaign and show them how much we value their loyalty.
Your competition will hate it.