Your promotions are generating data. Most of it’s walking out the door.
Every contest entry, offer redemption, and campaign interaction is a first-party data point — the kind that keeps getting more valuable as third-party tracking disappears. Most brands collect it and lose it. SIX12 builds the CRM infrastructure that captures that data at the source, turns it into segmentation and personalized campaigns, and makes it an asset you own outright. No rented audiences. No platform lock-in.
The data is already there
Every interaction leaves a trace: purchase & redemption history, contest and game participation, offer response, email & SMS engagement. We capture it in structured, legal, usable formats — not raw entries — and build it into customer profiles that get richer over time.
From collected to activated
Collecting data is step one. The value is what you do with it between campaigns — and that’s where most brands leave money on the table.
Segmentation: Divide your audience by behaviour and engagement so every message goes to who’s most likely to respond.
Personalized delivery: Tailor offers, content, and timing to individual customer profiles. The more programs you run, the sharper your targeting gets.
Automated triggers: CRM flows that fire in real time — a follow-up offer after a contest entry, a win-back when activity drops.
The value compounds
Data you own. Customers who opted into your brand, not a platform’s. Audiences you built. Segmented, permissioned, ready to activate. Campaigns that compound. Each program sharpens the next.
Stop treating every promotion as a one-off. Let’s build the data asset underneath them.