Every December, Circle K turns up the excitement with the ultimate online advent calendar contest — an unbeatable way to drive sales, boost customer loyalty, and get people in-store!

Each day, customers eagerly “scratched” open a digital door to reveal instant prizes like drinks and snacks, or scored entries into the grand prize draw. And the thrill didn’t stop there: an additional quick, interactive online game offered even more grand prize entries, making it irresistibly fun and engaging.

This was the 5th iteration of the promotion, and there were over 500,000 unique players — an increase of nearly 20% year-over-year! We were also able to provide over 3.2 million customer data points to help the client improve personalized marketing to customers through targeted SMS and email campaigns, along with custom prizing, and display ads.

This is a can’t-miss opportunity for any business looking to captivate customers, increase traffic, and strengthen connections. Don’t let your brand miss out on a winning strategy that keeps customers coming back all season long!