Imagine launching your new product in a way that doesn’t just grab attention but inspires action, creativity, and loyalty from your customers. That’s exactly what we achieved with the BodyArmor SuperDrink® Sneaker Contest, and we can tailor this game-changing approach to bring your brand’s launch to life.

Here’s how we did it, and how it could work for you:

Simple and Engaging Entry Mechanism
We made it easy for customers to participate by submitting a photo of their receipt for a chance to win an exclusive pair of sneakers. This seamless process incentivized purchases and instantly brought customers into the store.

Creative, Shareable Bonus Entry
To keep excitement brewing, we introduced a design platform where participants could create their dream sneaker concept — whether bold, playful, or artistic. This feature wasn’t just for bonus entries; it was a marketing powerhouse. Customers downloaded their designs and shared them on social media, sparking organic brand buzz and showing off their creativity.

Social and Shareable Assets
The design tool created branded, downloadable content for users to post on their channels. This turned every participant into a micro-influencer for BodyArmor, amplifying reach and excitement across their networks.

Customizable for Any Brand
Whether it’s wearable gear, accessories, snacks, or your brand’s unique offering, this strategy is adaptable to fit your target audience and marketing goals. By combining a simple purchase-based entry with creative engagement, we build an experience that drives sales, sparks joy, and leaves a lasting impression.

Actual Stats
Over the 56 days that the contest ran, there were over 230,000 form submission and an average of 1,313 active users every day!