Sandy Beach Suites, a stunning lakefront hotel in Osoyoos, BC, has long been a go-to spot for summer vacationers and snowbirds. But with Osoyoos being off the beaten track, Spring and Fall are challenging times for tourism, especially with economic downturns impacting the industry.
That’s where we came in.
Sandy Beach Suites turned to us to drive more off-season bookings with highly targeted paid social campaigns. With no previous campaign data to guide us, we started from scratch with A/B testing different ad creatives, audience segments, and targeting strategies. We explored various regions, demographics, and affinity-based interests, pinpointing the exact audiences most likely to book a stay.
And the results? Game-changing.
In just one week, our campaign more than paid for itself by driving an increase of over 200% in bookings, filling rooms that would have otherwise sat empty. By the end of the campaign, Sandy Beach Suites generated a huge boost in revenue, with this promotion becoming the top-performing booking driver of the season.
The secret? Strategic audience targeting, data-driven insights, and high-impact creative. By refining our approach with real-time testing and leveraging stunning local photography, we turned a typically slow season into a high-revenue opportunity.
If your business is struggling to reach the right audience at the right time, let’s talk. Whether it’s boosting off-season sales, launching a new offer, or building brand awareness, we’ll create a custom, results-driven social campaign that works for you.
Ready to fill more rooms, sell more products, or book more clients? Let’s make it happen.