When constructing your marketing plan and deciding on the right mix of channels and platforms, one effective area often overlooked is Contests. A Contest is a creative, unique and lucrative marketing tactic worth exploring: they’re excellent for brand awareness, attracting new audiences, driving traffic, building followers and, if done right, can result in a lot of happy customers.
On top of all that, it’s good, clean fun!
SIX12 has extensive experience running contests of all shapes and sizes.
All you have to do is sit back and watch your customer base and engagement grow.
You want to stand out, and the first step towards achieving that will be ensuring your contest is designed in a way that both speaks to your customers and frames your business in a positive light..
We take care of the nitty gritty from helping you decide on KPI’s and desired outcomes to prize fulfilment and data capture.Working directly with your team, we design solutions that address both desired outcomes and brand needs in a fun and engaging way that capitalizes on current trends.
The end goal?
A contest that fits your brand, and your customers, like a glove.
Understanding what you’d like to accomplish and crafting the roadmap to get there is just the beginning.
A mismanaged contest can be a nightmare — our years of experience involving rules & regulations, legalities, methods of entry, randomized winner selection, prizing, customer and social support, followed by an insightful wrap up reports help ensure all bases are covered.
You’ve announced your contest, allocated prizes, promoted it and launched! What now?
Managing the volumes of data and tracking participation, Opt-ins, winner verifications, game mechanics,
support functions and digital development is where Six12 really stands out –
our Social, Support and Data teams focus on ensuring an engaging, error free customer experience.
Running a Contest can be a lot of work, but the benefits far outweigh the challenges, and the rewards can be monumental, which is why so many brands come back again and again for fresh, new Contests to continue building on that momentum and positive sentiment.
Let’s see if we can add a new and exciting element to your marketing plan.