Mind-blowing consumer insight:
People like saving money!
A wise man once said: “Save when you can, not when you have to”. Well, OK, it was billionaire John D. Rockefeller who said that, but most Canadians would certainly agree!
The difference between loyal customers and everyone else can often come down to the value perception that they associate with your brand. The definition of “value” can be different for each person, but the benefits of strong perceived value are clear: an overall affinity for your brand, and consumers who extend their buying beyond the discounting occasion.
Read on to learn how you can use digital couponing to enhance your value equation, and welcome some new and happy customers to the fold.
It’s time to say hello to a better way
Some consumers will continue to use traditional paper coupons. We get that. But the reality is that paper coupons are being redeemed less and less, and digital coupons (via a smartphone) are the preferred consumer method more and more.
While the initial sales lift of paper coupons may be higher in some cases, digital couponing wins hands down for all other measures like overall cost, ease of execution, recruiting new customers, and gaining new data & insights.
The end goal?
If you’re providing offers the old-fashioned way, now is the time to look at a change that gets you front and center with your customer, and future-proofs your business.
Not just coupons:
Insights that grow your business
Unlike traditional coupons (or *gasp*, no coupons), a digital couponing campaign captures data right down to the individual user. This allows for the personalization of offers and future marketing based on each consumer’s behaviour and preferences, which in turn drives further affinity and sales growth.
Let’s take Jason, for example. Jason loves milkshakes. In fact, we know from his occasional visits that he loves chocolate milkshakes, and we know he always buys them on weekends. We also know that Jason likes chicken, only orders one meal, and doesn’t come in at night. Well, now we know how to personalize marketing messages and product offers for Jason in a way that captures his attention, keeps him coming back, and optimizes his profitability. And we can use AI and Business Intelligence rules to quickly and easily personalize marketing for all your customers.
Imagine what you could do with the right data insights for your business! Whether it’s pet food, automotive maintenance, hair or nail salons, or something entirely different, a personalized message will set you apart and drive growth in highly competitive categories.
It’s easier than you think
Developing a digital couponing program is easier than you think (maybe because we’ve done so many).
Our first step is to define what we are trying to achieve via a discovery session. We get laser-focused on the KPI that we’re going to help you deliver on.
After that, we share the recommended approach and map out things like the consumer journey, and dig into operational considerations to determine how best to set the program up.
We then make strategic recommendations around offers, determine the right promotional plan, put in place the legal and logistics frameworks to get the program up and running for you, then measure results and adjust accordingly.
It’s that easy. Let’s go!!
What are you waiting for?
If you’re ready to welcome some new fans to your brand, let’s talk. You’ll be pleasantly surprised at what we can do for you, and the ROI of a well-run program. Consumers love value more than anything. Let’s open the doors with a digital couponing campaign and show them how much we value their loyalty.
Your competition will hate it.