Strategy That Prioritized Community Connection
With the progressive roll out of Circle K stores across Canada, the first store to open was in Port Elgin and they wanted to make a splash in their community. Thousands of branded travel mugs and coupon booklets were delivered door to door, creating buzz and driving immediate in-store traffic.

Social Media Campaigns That Amplify Local Impact
To complement the on-the-ground activation, a multi-platform social media campaign launched to let loyal fans know about this exciting new chapter for the company.