Creative That Matches Brand Voice and Captures Attention
The Ontario division of Mac’s Convenience Stores asked us to create a series of flavour cards that supported their “Outrageous Claims” theme. Each Froster flavour was given a bizarre, funny, or odd “power,” paired with a playful disclaimer to match the brand’s irreverent tone.

Spark Brand Conversation
The two brand new, limited time feature flavours were “Dragon Fruit” which will turn you into a fearsome dragon (or not as Froster cannot turn you into a fearsome dragon — if you are fearsome, it’s all natural talent) and “Banana Pineapple” which will give you the ability to clone yourself (or not as Froster does not give you the ability to clone yourself — though if you could clone a Froster, that’d be pretty rad).

*Coca-Cola, Sprite, and Powerade were designed by Coca-Cola Ltd.