To help get people talking about Joker Energy Drinks, we created a semi-intelligent contest bot on the Joker Mad Energy Facebook page. All one would have to do to enter the contest is send a Private Message with the keyword and answer the questions that Jokerbot asked.
Despite being a small contest with a niche prize (custom skateboard decks), the contest was a hit. Over 35,000 instant messages were exchanged and racked up almost 5,000 entries from Western Canada.
In addition to the contest, we ran digital and social ad campaigns that resulted in over 500,000 impressions and 2,500 engagements.