Mac’s Convenience Stores primarily uses Facebook as their medium for social engagement. With almost 100,000 followers, we engage with the public on a daily basis by answering questions, running promotions, and managing paid advertising. Mac’s customers are thrilled when the latest and greatest “1-Day Wonders” are posted and look forward to larger seasonal contests such as “Snacktober” and the “12-Days of Christmas” with Frosta Claus.