While it might look like a standard e-commerce website from the front, the McGregor Hardware online ordering platform recognizes each of their distinct customer segments, and dynamically customizes content based on their preferences. Over 4,000 of their most popular products are available for ordering online, and that number continues to grow as more products are added every month. In order to facilitate the large number of products and regular pricing updates, we built a custom import script that reads data from their existing in-house inventory management system. A custom finish selector accommodates families of similar products and allows visitors to select from available finishes before completing the simplified one-page check-out process.
When standard online shopping websites just aren’t enough, we understand how to add the custom features you require to meet both your existing business processes, and your future business goals.