McGregor Hardware is a B2B distributor of locks, tools, controls and security accessories. The market has always been competitive and incentive has been key. Planning a promotion to giveaway a van was the best way to generate excitement with their customers. Not only was a van helpful to the winner’s business growth but is also gave them a reason to stay loyal to MHD. We built a contest microsite with a database to house all entry information, designed a fully wrapped van for the prize, and created promotional materials both print and digital. The promotion was a huge success!