High Engagement, Real-Time Results in Just 8 Weeks
In just eight weeks, 9,000 players from Western Canada redeemed 250,000 game codes.
65,000 website visitors spent an average of 5 minutes and 45 seconds on the site, resulting in over 6,000 hours of brand engagement—the equivalent of 175,000 30-second TV commercials.

Tapping Into a Timeless Pop Cultural Phenomenon
Zombies have long captured the public’s imagination, from cult classics to blockbuster films to binge-worthy TV series. Their enduring appeal spans generations and demographics, making them the perfect theme for a high-engagement promotion with broad audience appeal.

Smart Gamification That Drove Both Online Action and In-Store Sales
We had already built a reputation for innovative multiplayer games where players could boost their odds by developing strategy. The Zombie Game raised the bar with intelligent zombies that reacted to player movement and in-game vending machines that dispensed brand-name instant prizes.

While the gameplay captured attention online, the contest structure drove real-world impact by requiring players to collect codes from cash register receipts—fueling store traffic and increasing purchase frequency.

We can make promotional games work for your brand too.