When a Flavour Launch Becomes a Brand Moment
Some ideas take on a life of their own, and this Froster campaign did exactly that. The much-anticipated limesicle Froster was forecasted to be the year’s strongest feature flavour, and it needed creative that stood out with both energy and attitude. That’s where the frog came in.

While limesicle was recognizable, it came with potential trademark risks. So we developed the name S’lime: The New Creamy Lime, introducing a playful identity built around a soon-to-be iconic frog. Follow-up flavours like Cherry S’lime and Watermelon S’lime gave the character new life, expanding the theme into a fully realized campaign.

3D Production That Brings Campaigns to Life
As the campaign grew, our frog unofficially became the face of Frosters in Western Canada. To support ongoing demand, we created a custom 3D-rendered version of the mascot which was fully poseable and adaptable for future creative. This gave the brand flexibility and ownership over an exclusive visual asset with long-term potential.